Monday, October 15, 2012

New Google Places Pages

The New Google Places Pages: What You Need to Know

BY:Chris Root, Associate Consultant, eBoost Consulting

Right around the time that Google rolled out their new Google+ social network, all the buzz was around this new site and how it stacked up against Facebook, etc, etc. What most people didn't notice is that at the same time, Google made a massive change to their Google Places pages. The local results saw a major overhaul and as marketers and business owners, we need to adapt.

Up until now, one of the biggest factors in determining rankings in local search were what was known as "citations." These were the local search equivalent of links. Citations were mentions of a local business on other 3rd party websites that Google would pull into Places pages:Read on...

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Google First Page Guaranteed

Get your site on Google page one

Get your site on Google's first page The results

Unless your web site shows up on Google’s first page, the chances of your site being found by customers and clients is zero.

Here are techniques I’ve used to get my sites and my clients' on Google’s first page.

NOTE: This article is designed for people who already have a working website, but it's

not getting lots of traffic. You already have a "tree" -- now we have to create the "branches".

TAKE NOTE: all customers and clients that are searching for your product or service are using certain keywords.

Let's say you've determined that people looking for what you sell will be searching Google using the phrase:

"discount mechanical widget adaptors"

Google looks at how many other sites link to other sites in your niche, so you must create

special links that draw them to your own site, this is called “backlinks” to your web site.

FREE WEB SITES and BLOG CREATION SITES

You can do this easily using free web site and blog creation tools. Sign up for free accounts at:

Google's very own free websites at: http://www.blogspot.com/ You need to first open a FREE Google gmail account at: http://www.gmail.com/

Since you want to rank on Google's first page, doesn't it make great sense to also use their entire free system as well? I'm simply asking. But hey, it's your choice, so you can also choose any of the below free sites as well:

DevHub

WordPress

WetPaint

Tumblr

Set up a free site, page or blog at any or even ALL of these sites, using their simple templates.

When the set up wizard asks your for the title of your new site, type in: discount mechanical widget adaptors (your own niche name)

Then if the particular platform lets you, use dashes in your new site’s matching URL:"discount mechanical widget adaptors"

If you can't use dashes, that's ok. Just type in:"discount mechanical widget adaptors"

Next, create a Blogger or HubPage or blog that someone would actually appreciate. Add your expert

advice about buying "discount mechanical widget adaptors" – after all, you sell them, right?

(You can find all kinds of advice on the internet about how to create great web pages on Google, Squidoo etc, but right now, we are concentrating on what happens after that:

and actually getting your sites on Google’s first page.)

Always include one clickable link (and more if you are allowed to) to you main,

company website (the one that isn’t getting that much traffic.)

After you’ve set up all these free blogs and sites about "discount mechanical widget adaptors" Go back to each one, and add links to all your other new web sites, in an “Additional Resources”

or “Links” section, or in the sidebar.

Now what you've done is link all your pages together. Google likes web sites that have been

recommended, or linked to, from other sites. (even your own “other sites”) get the idea?

Then, add a links page to your company web site, and – you guessed it – add clickable links back to all your new sites.

Next: tell the world – and Google -- about all your new web sites.

TWITTER

To show up in Google, your new sites need to be “spidered” by Google’s “bots.” The fastest way to get each site spidered is to use Twitter.

Send out a tweet like this one: I’ve just made a new site about discount electronic widget adaptors at http://www.squidoo.com

discount-mechanical-widget-adapters

If necessary, use a free url shortener like TinyUrl.

Do this for every individual new page. But remember you don’t want to spam or annoy your Twitter followers, so use a free Twitter message timer like Twuffer.com all these tweets to go out at different times.

SOCIALMARKER.COM

Next, use SocialMarker.com to tell all the important social bookmarking sites, like Digg, Reddit and others, about your new web pages.

This will take a little time if you don’t already have an account with these bookmarking sites.So first, you’ll have to visit Digg and all these other sites and create an account. If possible, select their “keep me logged in” option.Go to SocialMarker.com, fill in the fields under “Bookmark details” for ONE of your new sites, (use your keyword phrase as much as possible) and hit “submit.”

Social Marker will take you to Digg, Reddit and all the other sites one at a time. Remember, you will already be signed in to those sites, so it will only take a few seconds each to submit your new blog or site. Social Marker also requires some trial and error to master, but again: practice makes perfect! Just use it for each of your new sites, one at a time.

With Social Marker, you’ve just created another set of backlinks to your new sites, coming

from places Google considers important, like Digg and Mixx.com. (PS: you can also use ShareThis.com to do the same thing as Social Marker.)

PING MY BLOG

Next, go to PingMyBlog.com and “ping” your new web sites one at a time, pages, and/or blog.

Do this each time you make (major) changes to a blog, too, to give them another little nudge.

GOOGLE FIRST PAGE RESULT

Allow about 12 to 24 hours to go by (if you can wait that long – I’m not very good at doing that).

Go to Google.com. If you have a Google account, look at the upper right hand side of the page.

If you are “Signed In,” be sure to sign out.

Then refresh the page, and, find the browser tool that clears your previous web searching history. Unless you do this, you’ll get search results back that reflect what YOU’VE been looking for on your computer. And you want, as much as possible right now, to see what a total stranger would see if they typed “discount electronic widget adaptors” (WITHOUT quotation marks!) into the Google search field.

So do just that: type your keyword phrase into your Google search field and see what comes up. It may take a few more days to see more of your sites showing up on page one, but if you have followed these instructions, and you should soon see results.

Doing all this costs you nothing but time, energy and patience. But believe me, it will all be worth it. I’ve gotten my clients’ “page one” results in less than 24 hours -- in one case for a trendy search term that had over 80,000 competing results!

However, there is STILL more to learn about how to get your site(s) on Google's first page. I haven't told you the half of it. The rest I will give you for free after you join my membership site

For example, Google search results can be highly lucrative; for your site’s business as it will rise and fall depending on lots of different other factors. You HAVE to stay on top of it.

How To Rank On Google First Page Fast

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Monday, October 15, 2012

New Google Places Pages

The New Google Places Pages: What You Need to Know

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